ecommerce concept; a potter takes photos of his wares for an online store.
Sales

Unlocking Success: Why eCommerce should be considered essential for microbusinesses

- March 28, 2024 3 MIN READ

  Establishing an online presence has evolved from being seen by some as a luxury to instead being used by many businesses as an essential tool in their day-to-day operations.  If you’ve ever contemplated selling online but hesitated due to concerns about costs, it’s time to dispel those worries, writes Suzanne Mitchell, Australian market lead… Read more »

Customer loyalty - tips for improving online shopping experience
Business Advice

5 ways to build customer loyalty when times are tough

- September 28, 2022 3 MIN READ

It’s tough out there for small businesses right now, so keeping every customer happy is more important than ever. Tamara Oppen, Managing Director at GoDaddy Australia shares her excellent strategy to build ongoing customer loyalty that will see you through. From rising power prices to interest rates and supply chain snafus, trading conditions are challenging… Read more »

frictionless ecommerce
Finance

How to reduce friction in your customers’ journey

- October 20, 2020 3 MIN READ

About seven in every ten online shoppers (69 per cent) will add something to their cart and then leave without ever purchasing it.  While some of that may be down to uncontrollable consumer cold feet, much of that cart abandonment can be avoided with just a few small payment optimisation tweaks, writes By Mac Wang,… Read more »

customer-experience
Marketing

How to master customer experience in a contactless world

- September 9, 2020 4 MIN READ

Consumer expectations change constantly and as new technologies become ingrained in the way we live and work, our interaction with businesses changes too. For example, it wasn’t long ago that ‘tap and go’ payments were uncharted territory. In 2019 four out of every five  payments were contactless writes Jason Toshack, General Manager ANZ at Oracle… Read more »