Digital

How can ‘video micro moments’ increase sales?

- December 20, 2016 2 MIN READ

Did you know? 89% of Australian adults own a smartphone and our love for our phones is deeply embedded in our culture with 70 per cent of us sleeping with our phone by our bedside. This growth in mobile and a consumer behaviour change has resulted in Google’s introduction of Micro-Moments. A micro-moment is a series of consumer… Read more »

Digital

Q&A: How to best utilise online forms

- December 14, 2016 4 MIN READ

Have you ever asked for a few too many questions on an online form for your small business? You aren’t alone. However, one of the most common reasons why online forms don’t perform as well as small businesses might expect, is that the forms ask for too much information. The good news is it’s easy… Read more »

Features

Have you made these 5 mistakes?

- December 9, 2016 2 MIN READ

We all know that starting and managing a business is no easy task. Getting the business basics right when you are starting out, including legal and brand protection advice, is essential. From choosing a brand name, to registration, to obtaining a trade mark, there’s a lot to consider including these five things. # 1. Choosing… Read more »