Did you know? 89% of Australian adults own a smartphone and our love for our phones is deeply embedded in our culture with 70 per cent of us sleeping with our phone by our bedside. This growth in mobile and a consumer behaviour change has resulted in Google’s introduction of Micro-Moments. A micro-moment is a series of consumer… Read more »
Have you ever asked for a few too many questions on an online form for your small business? You aren’t alone. However, one of the most common reasons why online forms don’t perform as well as small businesses might expect, is that the forms ask for too much information. The good news is it’s easy… Read more »
We all know that starting and managing a business is no easy task. Getting the business basics right when you are starting out, including legal and brand protection advice, is essential. From choosing a brand name, to registration, to obtaining a trade mark, there’s a lot to consider including these five things. # 1. Choosing… Read more »
We spoke to Steven Miller, SMB Group Director at Microsoft Australia, to find out what digital transformations mean for small business.
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
According to a report released in March 2016 by Salesforce and Deloitte, small businesses embracing the digital age are reaping the benefits of increased customers and boosted revenue, while those not investing in digital tools are at risk of being left behind. The report, based on a survey of more than 500 small businesses in… Read more »
Online reviews are quickly becoming an important digital marketing strategy.
As the saying goes, “you never get a second chance to make a first impression.” This rings true not only in person, but also for your online business identity.