14 tips to boost your online sales

- August 14, 2020 4 MIN READ

Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.


Now is the time to rebuild Australia as a digital leader

- June 18, 2020 3 MIN READ

Global instability has given Australia an opportunity, and plenty of reason, to emerge from recession as a leader in digital, a Melbourne-based demographer says.    With COVID-19 causing chaos in the US and Europe, distrust increasing towards China and nativist tensions brewing globally, Simon Kuestenmacher, director of research at Bernard Salt’s consultancy The Demographics Group says… Read more »

Connected workplace

Australia ranks 10th in Cisco’s Global Digital Readiness Index

- September 13, 2018 3 MIN READ

Australia has ranked 10th in Cisco’s Global Digital Readiness Index. The index explores the digital readiness of 118 countries globally. The index was created by Cisco and Gartner using a holistic framework that includes components beyond access to technology. It examines Australia’s position in a global setting and will hopefully provide insights to policy makers… Read more »


Are outdated SEO tactics wrecking your ranking?

- January 21, 2018 3 MIN READ

Over the years the search ranking algorithms employed by companies like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimise content. Despite this, many… Read more »

Cash you later – why cash is no longer king

Cash you later – why cash is no longer king

- November 29, 2017 3 MIN READ

Advancements in technology are forcing cash to gradually become redundant, and the government is in favour of cashing in coins for digital dollars. There are many valid arguments both for and against a cashless economy (keep reading for details), but ultimately it is the government and the powers that be that will dictate how we… Read more »


Generate better content ideas with these tools

- November 10, 2017 3 MIN READ

One of the fundamental online marketing techniques is to gain meaningful traffic to your website and boost your social media presence through great content. Many of us need a little help to come up new innovative ideas for content and luckily there are lots of tools we can use to draw inspiration. In this article… Read more »

Business Advice

Why no-one is finding your ecommerce website in Google

- November 1, 2017 3 MIN READ

If you’re a small business offering online products, chances are you’re hosting your site with a third-party specialist in ecommerce hosting. You are probably also taking advantage of their Content Management System (CMS) and online payment processing facilities to do the hard work for you. It’s often the most cost-efficient way to get your products… Read more »

Business Advice

Is this the future of small business?

- June 26, 2017 3 MIN READ

Many of us are still in a legacy multi-channel service delivery mode, with clunky experience within individual channels, let along across them. The good news is that many have recognised the importance of good customer experience and are looking to change it. With the speed of digital disruption, maybe it’s time to sit back and… Read more »

Business Advice

3 simple tips to improve your blog’s performance

- May 16, 2017 2 MIN READ

Blogs are a great way to expand your brand’s presence, show your authority within your industry and attract new customers. However, actually getting conversions from your blog can take time and experimentation. Perhaps you are wondering why your blog isn’t getting much traffic, or maybe why the traffic you are getting isn’t translating into new paying clients or… Read more »