Most business owners, and even marketers, are not born natural copywriters, so it is common to make several basic copywriting mistakes without even being aware of it.
There is no excerpt because this is a protected post.
Following last night’s Federal Budget, there has been discussion as to what changes will support small businesses into the digital future.
I spoke with Pia Muehlenbeck who is leading change in Australia’s burgeoning activewear market with her eco-friendly business SLINKII Athletic.
Just 22.6 per cent of Australian businesses are utilising online marketing channels.