Digital

Tools to help perfect your marketing email

- October 5, 2018 3 MIN READ

Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »

News

Instagram rolls out new shopping features globally

- September 20, 2018 < 1 MIN READ

Instagram has upped the ante this week by announcing the global launch of its shopping feature in Stories and a new personalised shopping channel in the Explore feed. The update means users will now be able to shop directly from a brand’s story. The roll-out follows a trial of the service in June, which saw… Read more »

Features

Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Digital

How to tell if your SEO campaign works?

- July 17, 2018 4 MIN READ

If you’ve invested time and effort in developing content you want to be sure that your work is achieving your objectives. Measuring the success needs to be considered from three points of view – your objectives, the content itself, and whether your search engine optimisation techniques are working effectively. Let’s explore each to better understand… Read more »

Digital

How to use Tumblr for small business

- June 20, 2018 3 MIN READ

Tumblr has over 130 million blogs. And it is also one of the top 15 websites in the US. The platform allows you to share anything effortlessly, like photos, links, music, and videos, more. Many businesses are using it to increase their reach. Is yours? if you want to attract more traffic to your business’… Read more »