Features

The best Instagram tips to build your following

- October 14, 2020 4 MIN READ

Updated 14 October 2020. “Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go,… Read more »

marketing
Marketing

Top marketing tips for your business in the new normal

- October 12, 2020 3 MIN READ

Navigating the uncharted waters of the ongoing pandemic has forced many Australian small business owners to adapt their long-term, carefully thought-out business plans and marketing strategies. While parts of the country are gently emerging into the ‘new normal’, the reverberations of the pandemic will continue to raise questions for business owners and entrepreneurs,writes Suzanne Mitchell,… Read more »

email marketing
Digital

4 awesome tips to help perfect your marketing emails

- September 8, 2020 4 MIN READ

Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »

Digital

The complete guide to video marketing

- September 4, 2020 4 MIN READ

Video content is leading the pack for impact, engagement and creative opportunities, there’s no denying it. You need to understand how your video productions align with your overall marketing strategy and how it can integrate into your marketing channels. With such high impact being driven from video, it now plays a central role in your marketing strategy. Video content… Read more »

Marketing

6 ways to be SMART with your content

- August 24, 2020 3 MIN READ

Even in ‘normal’ times, business owners simply do not have the time nor energy, to be present online all day, every day. Yet the demand for online content has never been higher The pressure to be everywhere and all at once is high, writes Nicola Moras. In a recent article shared by Lawpath, they noted… Read more »