Your brand might be front of mind for loyal or return customers, but if you haven’t been paying attention to your cold audience, it might be time to start, writes Blake Micola, founder of GMS Media Group. Cold audiences generally don’t have any awareness of your brand, but by increasing their knowledge and creating… Read more »
Whether you’re talking to journalists, PR agencies or marketers, there’s one common factor. Everyone wants great content. Creating a great content strategy for your small business can help you boost awareness and stand out, write Anthony Caruana & Kathryn Van Kuyk, co-CEOs at Media-Wize. But what is this thing called content? Content is information… Read more »
So, you want to build some extra hype around a new product launch, sale or special announcement? So Social founder, Amani Youssef, shares some top tips for building excitement and customer engagement with a waitlist. Every business owner dreams of having a waitlist of customers who are constantly on standby, ready to purchase their latest… Read more »
Effective real estate marketing shouldn’t be boring. There are several innovative strategies that you can steal from more prominent brands like Airbnb to engage with your target audiences effectively, writes marketing expert, Nick Brogden. Airbnb was launched in 2008 and soon became one of the top online platforms for vacation rentals and homestays. Founders Brian… Read more »
Tom Willis is an award-winning digital marketing expert and lecturer who co-founded Lawpath in 2014, a game-changing service aimed at helping Australians access affordable legal support online. He joined editors Adam Bub and Cec Busby on the First Act podcast to share his business journey and some excellent advice on finding your niche in business.… Read more »
As the first generation to be born into an internet-ready world, Generation Z are one of the savviest consumer groups today. So if you want to attract Gen Z as customers for your business you need to think like them, writes Taryn Williams founder & CEO of theright.fit, Wink Models and The Influencers Agency, and… Read more »
As a 30 year veteran specialising in digital marketing and business growth, Tracy Sheen has seen countless changes to the marketing landscape over recent years. Tracy says that many business owners are making these five common mistakes when it comes to helping new customers discover their business online. For the last 30 years I’ve been… Read more »
Did you know that over 70% of start-ups fail because of premature scaling? As an entrepreneur, knowing about the business and the products or services you offer is not enough. It’s the marketing that gets the word out – and great marketing is exactly what you need to scale a business, writes digital marketing expert… Read more »
Blogging is an essential part of digital marketing. It helps cement your brand as an industry authority, as well as drive traffic to your website and encourage audience engagement. However, coming up with fresh blog topics can be a tedious task (I know). It is important to know how to source blog topics in real-time… Read more »
Social may get all the buzz, yet email marketing remains one of the most effective ways to get your business noticed by customers. It’s easy to think of email marketing as the poor relation of the marketing tribe. It doesn’t seem to have the same sparkle as a social post or well-designed display ad. Yet… Read more »
Digital marketing is not just something you should consider, and it should never be an afterthought either – it is critical when it comes to reaching your target audience in the modern-day, writes Angela Ward. 5 tips on what digital marketing can do for your business . But first, let’s underline the one thing it… Read more »
Nearly one in every two people on the planet has a social media account – so as a small business owner, that’s where you need to be. Effective social media marketing should be an integral component of your marketing plan, but before deciding how much of your budget to put towards your small business’s social… Read more »
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