Whether you’re an established brand in search of new audiences, or a fledgling startup looking to make its mark on the world, building trust with customers is imperative. Trust inspires brand loyalty. So not only does it help get your customers through the door in the first place, it also keeps them around and recommending… Read more »
As a business owner, we know your time is incredibly precious, and that keeping on top of the hottest trends in the design world might not be at the very top of your priority list. But whether you’re just starting out on a new venture or looking to amplify the amazing aesthetic you already have,… Read more »
As head of design research at Amazon, Cecilia Ambros has an innate understanding of what makes for a great user experience, after all she’s been responsible for some of the flagship brand’s most effective campaigns. Foremost in everything Ambros does is a need to know more, learn more and be more for her customers. Whether… Read more »
Facebook ads are a great tool in your marketing arsenal – if you know how to execute them well. But for the uninitiated, Facebook advertising can seem like a total waste of time and money. Although ad competition is fierce on Facebook, creating high converting, visually appealing ads is possible if you follow a few… Read more »
When it comes to running your own business, cost plays a major role. Forbes reported one of the major reasons small businesses fail is that they run out of cash. As a small business owner you will need to have a keen eye on your expenses every step of your business journey. Even just spending $25… Read more »
You likely made a considerable financial investment in your current brand, so change should be done deliberately and sensibly to avoid a backfire.