Features

Six traits of a truly customer-focused business

- April 26, 2018 4 MIN READ

Most people would be familiar with the phrase “the customer is always right”. While anyone who runs a customer-facing business will appreciate this isn’t always true, nonetheless, it carries a deeper meaning to which all business owners should pay heed: ignore the customer at your peril. When it comes to meeting the needs of customers,… Read more »

Features

Five lessons I learned from scaling Xero up ten-fold

- December 2, 2017 3 MIN READ

Trent Innes was recently named Managing Director of the Year at the Australian Executive of the Year Awards. His company, Xero’s yearly growth rate — over 40 per cent in both revenue and customers — has shot the brand into the ranks of Australia’s largest listed tech companies. So what are the important lessons Trent… Read more »

Growth

“We have a five-star difference”

- November 7, 2017 2 MIN READ

Amber Moncrieff, Practice Director at Hunter Plastic Surgery in Newcastle shares her insights behind their points of difference in this highly competitive market. “We have been in practice now for 8.5 years. When we first started off we were a more general practice. We made a change at the beginning of this year – really… Read more »

Resources

How to keep your clients happy

- January 25, 2017 3 MIN READ

Hand on heart – are you really giving your customers the exceptional treatment that will keep them loyal to you? The interaction you have with your customers on an individual basis will almost directly determine your long term success.  Marketing and personal branding expert Sharon Williams advises that in the technology age, more so than… Read more »