Features

Watch: Understanding the modern consumer

- October 15, 2019 < 1 MIN READ

Consumer behaviour has changed drastically over the past decade. The popularity of online shopping continues to grow year on year, with the majority of Australians now embracing eCommerce. To take advantage of the opportunity online sales can provide, savvy business owners need to know the latest trends. Watch the video to understand the consumer trends… Read more »

Features

3 ways the customer service landscape is changing

- September 26, 2019 3 MIN READ

As technology develops and customer expectations shift, the customer service landscape is undergoing major changes. According to Gartner, customer relationship management (CRM) software is now the largest and fastest-growing category of enterprise application software amongst small businesses. This is particularly true in Australia, where in 2018, adoption of CRM grew by 19.4 per cent, compared… Read more »

Features

Six traits of a truly customer-focused business

- April 26, 2018 4 MIN READ

Most people would be familiar with the phrase “the customer is always right”. While anyone who runs a customer-facing business will appreciate this isn’t always true, nonetheless, it carries a deeper meaning to which all business owners should pay heed: ignore the customer at your peril. When it comes to meeting the needs of customers,… Read more »