Features

Improve your brand engagement with a personalised customer experience

- November 1, 2018 2 MIN READ

Small businesses that embrace a more connected customer experience score big when it comes to brand value, customer loyalty and repeat business. If your small business is still taking a mass-marketing approach to your customer communications, chances are you are missing valuable opportunities to grow customer loyalty and appreciation for your brand. Salesforce’s 2018 State… Read more »

Features

How to make the most of government grants for tech spend

- September 28, 2018 3 MIN READ

If you’re one of the Australian SMBs that’s been fortunate enough to receive a government grant for tech spending, that’s obviously champagne-popping news, but there’s a key question that it’s essential to address: How do you best invest your tech grant to maximise your business growth? Connected Small Businesses 2017, a Deloitte study on the… Read more »

Features

Why every small business needs a CRM tool

- August 12, 2018 3 MIN READ

If you want to expand your brand’s customer engagement, grow loyalty and increase sales, you need to add a customer relationship management tool to your SMB’s bag of tricks. Sales, service and marketing are the holy trinity of any successful business but whilst many SMB owners have a plan for sales and marketing, the majority… Read more »