Small businesses that embrace a more connected customer experience score big when it comes to brand value, customer loyalty and repeat business. If your small business is still taking a mass-marketing approach to your customer communications, chances are you are missing valuable opportunities to grow customer loyalty and appreciation for your brand. Salesforce’s 2018 State… Read more »
If you’re one of the Australian SMBs that’s been fortunate enough to receive a government grant for tech spending, that’s obviously champagne-popping news, but there’s a key question that it’s essential to address: How do you best invest your tech grant to maximise your business growth? Connected Small Businesses 2017, a Deloitte study on the… Read more »
If you want to expand your brand’s customer engagement, grow loyalty and increase sales, you need to add a customer relationship management tool to your SMB’s bag of tricks. Sales, service and marketing are the holy trinity of any successful business but whilst many SMB owners have a plan for sales and marketing, the majority… Read more »
In a competitive market just providing a great product may not be enough to get your business noticed. Increasingly small business owners are turning to the power of personalisation to attract and keep customers. We live in an increasingly personalised world. From our Facebook feed to our Netflix homepage to the emails that land in… Read more »
As GM and Sales Leader at Oracle Netsuite, JAPAC, Graeme Burt knows a thing or two about customer loyalty. Burt sat down with KBB to deliver his top tips for engaging and keeping customers. “What is the best long-term investment that a brand can make? While investments in product quality or market reach can bring… Read more »
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