So, you know that you need to get your customers talking about you and sharing their experiences, but when you nail a brilliant testimonial, are you doing everything you can to amplify it? Anthony Caruana and Kathryn Van Kuyk from Media-Wize share three top tips for heroing your customers to boost your business. Every business… Read more »
Many small business owners are hesitant to add a chatbot to their website, but digital growth expert Nick Brogden says all smart businesses should implement a chatbot ASAP. Here’s why. Chatbots have become so commonplace online that every website offering a product or service seems to have one already. If your website is one of… Read more »
Customer loyalty and brand trust are getting harder to come by according to new research from Salesforce. The latest findings from the State of the Connected Customer Report, reveal that 61 per cent of customers have switched brands at least once in the past twelve months.. Of these close to half (42 per cent) made… Read more »
If the majority of consumers prefer brands that offer personalisation, can privacy and personalisation co-exist? James Smith, CEO of Smith Brothers Media, shares some top advice for all business owners about the privacy-personalisation paradox. Consumers of today have come to expect the personal touch when interacting with brands. Personalisation has become a business essential; from… Read more »
To succeed in business today, retaining customer loyalty and engagement through omni-channel marketing is the key to an ongoing improvement in your bottom line and a sustainable, competitive edge.
Bloomberg intelligence predicts that the metaverse could be worth $800 billion by 2024. With big brands like Nike and H&M already investing heavily in the virtual world, how will this new communication channels change how consumers interact with brands? Ever since Facebook rebranded as Meta, the proposition of virtual worlds has captured the imagination of… Read more »
A new year brings a renewed sense of ambition for businesses. However, research from DocuSign shows that 50 per cent of business owners feel concerned about the future growth of their business. Andrea Dixon, Senior Marketing Director, DocuSign Asia-Pacific and Japan, shares her insights into top marketing tips that will help small businesses see growth… Read more »
The business landscape may have changed dramatically over the years, but one thing remains constant – the need to grow your customer base through effective selling, writes Jason Toshack, GM & VP ANZ, Oracle NetSuite. Any salesperson can attest to the fact that keeping up with the evolving ways of reaching, and retaining customers, is… Read more »
With everyone trying to stand out from the crowd this Christmas, impressing customers requires more than just cutting prices. Thankfully, the simplest and most cost-effective strategies are often the best, writes Alan Manly. Tradition has it that we all owe the act of giving at Christmas to three magi “from the East” some 2,000 years… Read more »
With shops shuttered, call centre staff working remotely and employees furloughed, businesses have had to rethink how to create a positive customer experience and what this looks like in the COVID-19 era, and beyond, writes Philipp Heltewig, CEO and Co-founder at Cognigy. Research from McKinsey shows that during times of crisis, a customer’s interaction with… Read more »
Think you are great at customer service? You can bet your competitors are thinking the exact same thing! It is important to understand that post-pandemic the world has changed, and so have your customers, writes Sharon Williams co-founder of Taurus Marketing. The way they experience your brand may well have shifted and now is a… Read more »
Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »
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