Chatbot chat open on phone

Why a chatbot just might be your business’ best friend

- May 26, 2022 3 MIN READ

Many small business owners are hesitant to add a chatbot to their website, but digital growth expert Nick Brogden says all smart businesses should implement a chatbot ASAP. Here’s why. Chatbots have become so commonplace online that every website offering a product or service seems to have one already. If your website is one of… Read more »

Screen showing various forms of data
Business Advice

How to strike the right balance between personalisation and privacy

- April 20, 2022 2 MIN READ

If the majority of consumers prefer brands that offer personalisation, can privacy and personalisation co-exist? James Smith, CEO of Smith Brothers Media, shares some top advice for all business owners about the privacy-personalisation paradox. Consumers of today have come to expect the personal touch when interacting with brands. Personalisation has become a business essential; from… Read more »


The Metaverse and beyond: 4 ways the metaverse is set to change how consumers engage with retailers

- February 15, 2022 3 MIN READ

Bloomberg intelligence predicts that the metaverse could be worth $800 billion by 2024. With big brands like Nike and H&M already investing heavily in the virtual world, how will this new communication channels change how consumers interact with brands? Ever since Facebook rebranded as Meta, the proposition of virtual worlds has captured the imagination of… Read more »

angry customer phone call
Business Advice

Top customer peeves when contacting Aussie businesses and what you can do to fix them

- October 1, 2021 3 MIN READ

With shops shuttered, call centre staff working remotely and employees furloughed, businesses have had to rethink how to create a positive customer experience and what this looks like in the COVID-19 era, and beyond, writes Philipp Heltewig, CEO and Co-founder at Cognigy. Research from McKinsey shows that during times of crisis, a customer’s interaction with… Read more »


3 easy steps to create the best eCommerce experience

- August 22, 2021 3 MIN READ

Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »