merge customer and employee experience for greater satisfaction
Sales

Why connecting customer and employee experience can bring you success

- July 27, 2021 3 MIN READ

Customer experience (CX) and employee experience (EX) have traditionally been looked at as two separate, but essential functions of a business, but should they be? asks Sreelesh Pillai, Freshworks General Manager of Australia. According to the Harvard Business Review, when CX and EX are managed together, they create a unique, sustainable competitive advantage. Understanding the… Read more »

customer-experience
Marketing

How to master customer experience in a contactless world

- September 9, 2020 4 MIN READ

Consumer expectations change constantly and as new technologies become ingrained in the way we live and work, our interaction with businesses changes too. For example, it wasn’t long ago that ‘tap and go’ payments were uncharted territory. In 2019 four out of every five  payments were contactless writes Jason Toshack, General Manager ANZ at Oracle… Read more »

ecommerce
Marketing

3 easy steps to create the best eCommerce experience

- August 21, 2020 3 MIN READ

Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »

reinvent
Features

Reinventing your business beyond COVID-19

- June 10, 2020 3 MIN READ

For many small business owners, continuing to do business as we recover from the effects of COVID-19-related restrictions will require fresh thinking and reinvention, writes Tony Wall, Head of Design at Intuit QuickBooks Australia. The challenge of deciding what’s worth keeping, what’s worth changing and what’s worth throwing out entirely can seem daunting. We use… Read more »