Another day, another mountain of tasks to tackle — such is the life of a business owner. But advancements in artificial intelligence (AI) are shifting the story, empowering retail professionals with the tools to do more with less, explains Shaun Broughton, Managing Director, APAC at Shopify. While the retail industry has been at the… Read more »
If you think it takes a big budget to provide your customers with a five-star experience, then business strategist Kobi Simmat author of How to Build a Business Others Want To Buy, has some low-cost, no-cost business strategies that will prove you wrong. I have worked as a business improvement consultant for over twenty years.… Read more »
Being able to deliver a great customer experience is imperative (as any business owner would tell you). Creating an experience leaves a long-lasting impression and will ensure customers keep on doing business with you in the future, explains Elise Balsillie, Head of Thryv Australia. As a way to make customer experiences shine, each customer… Read more »
So, you’ve identified a market need, created a product or service, and successfully sold it to customers. It’s time to achieve those revenue goals you’ve always dreamed of, says sales and marketing expert Amy Miocevich, author of The Very Good Marketing Guide: How to Grow Your Business on a Budget. Growing any business is… Read more »
One of my friends had a new business idea. So, they leveraged their friendship network (including me) to learn more about their customers. I was eager to help. Why? They were my friend (tick), they were speaking to customers (tick), and they were keeping things lean by leveraging their personal network (tick). Three big… Read more »
Alan Doggett knows the land, his range of products and the Central Coast community like the back of his hand. Driving through the Yarramalong Valley, the tranquillity and rolling fields of greenery make it hard to believe you’re only an hour and a half from Sydney’s bustling centre. Situated on the main road is Yarramalong Farm… Read more »
Since launching his Airbnb-style caravan hire marketplace in 2015, Camplify founder Justin Hales has revolutionised the RV industry and developed a bright idea into a global, ASX-listed brand. He joined the First Act podcast to share some of the biggest learnings he’s gained in his rapid rise to success. According to Justin, a chance… Read more »
As a business owner or marketer, you know how competitive the retail industry can be. With so many brands vying for customer attention, it’s important to find ways to stand out and make a lasting impression. That’s where immersive retail comes in, writes Shaun Broughton, Managing Director, APAC & Japan at Shopify. What is… Read more »
Running a small business is fraught with challenges. In a challenging economic climate, no business can afford to be complacent, particularly with ongoing supply chain issues, inflation, increasing cost pressures and labour shortages, says Noriyoshi Tsugama, American Express Vice President of Merchant Marketing and Business Insights, Global Merchant & Network Services, APAC. The most… Read more »
When you master it, the Net Promoter Score is a metric that makes tomorrow better for your business and your customers, writes PR and marketing specialist, Annette Densham. Metrics make the world go round, or do they? In fact, what makes a business turn is sales, and there’s a metric in town that turns customers… Read more »
A lot has changed in the two-and-a-half years since COVID started, writes Alan Manly OAM, CEO of Universal Business School Sydney. Digital experience has grown and business needs to look at different ways to keep customers coming back. With COVID slowly becoming less intrusive across the country, most businesses are now fully open and trying… Read more »
Messaging has changed the way we interact in our personal lives, and now it’s changing how we do business, writes Harry Lowes, Director of GBG Scaled, Meta ANZ. To keep up with customer preference, it’s time to get conversational online. We have recently seen a shift in the ways people prefer to interact with each other,… Read more »
Weekly business news and insights, delivered to your inbox.
