If you were going to start your business over again, what would you do differently? For STM Goods’ co-founder Ethan Nyholm, getting an overview of the company’s cash and profit and loss performance used to be complicated. The process of factoring in different general ledger codes and currencies was too time consuming. But when STM… Read more »
If you’re one of the Australian SMBs that’s been fortunate enough to receive a government grant for tech spending, that’s obviously champagne-popping news, but there’s a key question that it’s essential to address: How do you best invest your tech grant to maximise your business growth? Connected Small Businesses 2017, a Deloitte study on the… Read more »
When it’s time to review your small business, you might entertain hiring new staff, outsourcing tasks or even extending your own hours. These approaches can yield some benefits but they’re not necessarily the most efficient. Integrating the systems you use to drive your business growth is an alternative way to potentially achieve better results with… Read more »
From increasing touchpoints to helping brands and small businesses connect with their customers, technology is assisting businesses to expand their reach. Let’s face it. If you run a small business, chances are you are short on time. Wearing multiple hats is all part of the job. When time is limited it’s important to have the… Read more »
If you want to expand your brand’s customer engagement, grow loyalty and increase sales, you need to add a customer relationship management tool to your SMB’s bag of tricks. Sales, service and marketing are the holy trinity of any successful business but whilst many SMB owners have a plan for sales and marketing, the majority… Read more »
In a competitive market just providing a great product may not be enough to get your business noticed. Increasingly small business owners are turning to the power of personalisation to attract and keep customers. We live in an increasingly personalised world. From our Facebook feed to our Netflix homepage to the emails that land in… Read more »
As GM and Sales Leader at Oracle Netsuite, JAPAC, Graeme Burt knows a thing or two about customer loyalty. Burt sat down with KBB to deliver his top tips for engaging and keeping customers. “What is the best long-term investment that a brand can make? While investments in product quality or market reach can bring… Read more »
A new report from Deloitte has revealed small businesses that utilise digital technology to manage their customer relationships have a better chance of achieving revenue growth. The report, Small Business Imperatives for the Digital Age found businesses with CRM software earn up to 28 per cent more than businesses with paper-based systems. The report commissioned… Read more »
Having engaging video content presented in the right way is vital. Here are a few tips to keep in mind when developing your retail video strategy.
It’s not an easy feat to build a business and it can be significantly more difficult to defend and maintain.
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