Features

3 ways the customer service landscape is changing

- September 26, 2019 3 MIN READ

As technology develops and customer expectations shift, the customer service landscape is undergoing major changes. According to Gartner, customer relationship management (CRM) software is now the largest and fastest-growing category of enterprise application software amongst small businesses. This is particularly true in Australia, where in 2018, adoption of CRM grew by 19.4 per cent, compared… Read more »

Features

The global enabler: The technology you need to take your business to the world

- April 16, 2019 3 MIN READ

Technology is enabling small businesses to connect with customers on a global scale like never before. Charles Heunemann, Managing Director and VP Asia Pacific for Natterbox, discusses how the accessibility of cloud-based infrastructure is changing how we do business. As Sir Richard Branson famously said: “No new business is worth starting in these times unless… Read more »

Features

The digital transformation trends changing how small businesses operate

- February 18, 2019 3 MIN READ

There’s a fourth industrial revolution on the rise. Just as steam engines and automation changed the landscape of work forever, Artificial Intelligence (AI) and Machine Learning (ML) is shifting the balance again. Businesses are being disrupted by the force of this transformative tech. With the ability to deliver powerful insights, artificial intelligence (AI) and machine… Read more »

Features

Why small businesses can’t afford to ignore artificial intelligence

- November 17, 2018 3 MIN READ

From cloud accounting solutions to marketing automation, Australia’s small businesses are benefiting from the transformative powers of Artificial Intelligence (AI). If your small business is yet to adopt AI you could be missing out. Modern businesses operate in a sphere where artificial intelligence (AI) is commonplace. It provides time-saving features, personalises marketing campaigns, detects threats… Read more »

Features

Improve your brand engagement with a personalised customer experience

- November 1, 2018 2 MIN READ

Small businesses that embrace a more connected customer experience score big when it comes to brand value, customer loyalty and repeat business. If your small business is still taking a mass-marketing approach to your customer communications, chances are you are missing valuable opportunities to grow customer loyalty and appreciation for your brand. Salesforce’s 2018 State… Read more »

Features

Seven Miles Coffee Roasters’ domination in the cloud

- October 17, 2018 2 MIN READ

Seven Miles Coffee Roasters employees were still punching in customer credit card details manually four years ago. Reporting, too, was no holiday. All those spreadsheets were tied to legacy systems that CFO James Burt says were bound for obsolescence. James was central in replacing the speciality coffee roaster’s separate business systems with a unified cloud… Read more »

Features

How to make the most of government grants for tech spend

- September 28, 2018 3 MIN READ

If you’re one of the Australian SMBs that’s been fortunate enough to receive a government grant for tech spending, that’s obviously champagne-popping news, but there’s a key question that it’s essential to address: How do you best invest your tech grant to maximise your business growth? Connected Small Businesses 2017, a Deloitte study on the… Read more »

Features

Why every small business needs a CRM tool

- August 12, 2018 3 MIN READ

If you want to expand your brand’s customer engagement, grow loyalty and increase sales, you need to add a customer relationship management tool to your SMB’s bag of tricks. Sales, service and marketing are the holy trinity of any successful business but whilst many SMB owners have a plan for sales and marketing, the majority… Read more »