News

Content Marketing 101: What you need to know

- July 19, 2019 3 MIN READ

The concept of content marketing has been around for a long time and it’s not going away any time soon. It’s likely you’ve heard of the term before and are possibly already executing your own form of it (whether you are aware of it or not). To put it simply, content marketing is a type of marketing that sees brands share materials… Read more »

Why no one is reading your content
Digital

Why no one is reading your content

- December 1, 2017 3 MIN READ

Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »

Digital

On-site vs Off-site: which is more important in SEO?

- October 18, 2017 4 MIN READ

The vast number of factors that search ranking algorithms take into account to determine the order in which to display search engine rankings makes it impossible to predict how much impact one change will have on your SEO. External environmental factors including what your competitors are doing in terms of SEO, or the patterns of… Read more »

Business Basics

Growing your website with keywords

- July 5, 2017 3 MIN READ

Keywords are a very important component of digital marketing as using the right keywords on your website help your customers find you. Unfortunately, many businesses take this practice too far and end up with keyword stuffing – which is a huge turn off for visitors and can even get your site blacklisted in Google. At… Read more »

Business Basics

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »