According to the Content Marketing Institute, 70 per cent of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58 per cent) and those without any type of strategy (56 per cent, 2015). To keep up with this frantic demand for content, it is… Read more »
The concept of content marketing has been around for a long time and it’s not going away any time soon. It’s likely you’ve heard of the term before and are possibly already executing your own form of it (whether you are aware of it or not). To put it simply, content marketing is a type of marketing that sees brands share materials… Read more »
Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »
The vast number of factors that search ranking algorithms take into account to determine the order in which to display search engine rankings makes it impossible to predict how much impact one change will have on your SEO. External environmental factors including what your competitors are doing in terms of SEO, or the patterns of… Read more »
We all have periods of creative drought…where we find it hard to think up new and innovative content ideas to feed our blog, website or social media channels. The good news is we don’t need to stay stuck thanks to a host of free tools available and some simple tips that will get you back… Read more »
Keywords are a very important component of digital marketing as using the right keywords on your website help your customers find you. Unfortunately, many businesses take this practice too far and end up with keyword stuffing – which is a huge turn off for visitors and can even get your site blacklisted in Google. At… Read more »
In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »
Having engaging video content presented in the right way is vital. Here are a few tips to keep in mind when developing your retail video strategy.
Content repurposing allows you to piggyback on the work you have already done preparing blog posts by taking the same information and refreshing it by using new delivery formats such as infographics, slideshares or videos.