Digital

8 reasons your content isn’t getting shared

- May 25, 2018 3 MIN READ

One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »

Business Basics

How to capture short attention spans

- May 25, 2017 2 MIN READ

In recent years, studies have shown that our ability as humans to multi-task has improved, however, the cost of this advantage is that our attention spans have decreased. If you work in marketing or content creation, this is something that you need to be aware of. How can you create content that still adds high… Read more »

Business Basics

6 quick wins for better SEO

- February 17, 2017 4 MIN READ

If you are using the internet to market your products or services, then making sure you rank well in the search results is going to be very important. In fact, Search Engine Optimisation (SEO) is so important that you can even hire professionals who specialise in it. But, before you shell out your hard-earned funds… Read more »

Digital

11 tools for amazing content creation

- January 3, 2017 4 MIN READ

Creating new, relevant content for your audience on a frequent basis is the backbone of a good online marketing strategy. However, this can be time consuming. These great tools that make that job easier and more efficient including tools that assist with generating content ideas, writing and editing content, creating visual content and helping with… Read more »