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Want your brand to have impact? Think about colour psychology!

- August 13, 2018 3 MIN READ

While colour psychology has been around for decades, many small business owners are missing out on the potential benefit it could bring their brand. Instead, they are choosing colours they like, rather than those proven to generate success. Colours create an emotional reaction in humans, and according to neuroscientist Antonio Damasio, how consumers feel about… Read more »