Consumer behaviour has changed drastically over the past decade. The popularity of online shopping continues to grow year on year, with the majority of Australians now embracing eCommerce. To take advantage of the opportunity online sales can provide, savvy business owners need to know the latest trends. Watch the video to understand the consumer trends… Read more »
Millennials (18-34 years old) are one of the most impactful groups of consumers globally. By 2030, they are estimated to account for 50 per cent of Australia’s population, and the collective annual income of millennials worldwide is expected to exceed 4 trillion dollars. Generally speaking, millennials are bigger spenders than the generations before them. But… Read more »
Recent research by Adobe has revealed consumers in Australia and New Zealand are amongst the most demanding in the world, with almost half (48 per cent) admitting they have abandoned shopping carts due to poor customer experience.
The majority of Australians would prefer to buy Australian-made goods than their overseas counterparts according to research by Roy Morgan. Ninety per cent of Australians aged 14 and over, say they are more likely to buy products made in Australia. This is up 2 per cent from the previous survey in 2014. When it comes… Read more »