What COVID-19 has taught me about building a robust business

- May 25, 2020 4 MIN READ

The landscape is shifting under our feet. COVID-19 has accelerated the digital transformation we have been dragging our steps on. You have probably already seen the meme going around asking the question who led the digital transformation of your business with COVID-19 as the answer!,writes Sara Berry, founder of Marketing Sense. As a marketing coach… Read more »


How finance can go from balancing books to balancing innovation

- July 15, 2019 3 MIN READ

The adoption of new technologies and trends has redefined almost every business function’s roles and responsibilities. With the wealth of data at their disposal,  this certainly applies to the Chief Financial Officer’s  (CFO) job and nowadays, it is expected that the finance team not only endorse but contribute towards innovation. However, CFOs may ask themselves:… Read more »


How to make the most of government grants for tech spend

- September 28, 2018 3 MIN READ

If you’re one of the Australian SMBs that’s been fortunate enough to receive a government grant for tech spending, that’s obviously champagne-popping news, but there’s a key question that it’s essential to address: How do you best invest your tech grant to maximise your business growth? Connected Small Businesses 2017, a Deloitte study on the… Read more »