Kate Morris, CEO of Adore Beauty busts the most common fibs people tell themselves that stops them reaching the top. Kate Morris, CEO and founder of Adore Beauty, started Australia’s first beauty e-commerce site in 1999 in a garage when she was just 21 years old. At a time when dial-up internet was the norm… Read more »
Advertising aside, there are plenty of ways to get your business front and centre on LinkedIn. It is widely recognised as a way to showcase an individual person (I often call it like having a resume on steroids!), but it is also an excellent tool to market your business. When you think of the business name… Read more »
These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who are too busy to… Read more »
Most people think of LinkedIn as an online resume – but it is also a great tool for small business owners. With up to 85% of business conducted via referral, you can’t afford not to build your business profile on LinkedIn. When someone hears about you or your small business then the first thing they… Read more »
Here are Ethikate’s top five reasons to register a trade mark in Australia.