Anyone who’s spent time online can probably recall visiting at least one site looking for something and closing the tab after a few moments due to frustration. That’s part of the web experience but if you market products or services online, this is a problem you’ll need to avoid if you are to remain competitive.… Read more »
We know that in today’s competitive marketplace just offering a great product or service will no longer cut it. For a business to be successful, a fantastic product must also be paired with a fantastic brand to represent it. When you are just starting out as a small business owner, conceptualising, establishing and implementing measures… Read more »
What exactly is marketing and branding? Marketing may contribute to a brand (whether good or bad), but the brand is bigger than any individual marketing campaign. Your brand is what stands the test of time after marketing has stampeded through the room. Whereas branding is the memory that comes to mind to the public about… Read more »
Melanie Gleeson speaks about growing Endota Spa and making a meaningful lifestyle not only for herself but for other women.
There are numerous reasons why your local listing might have been suspended from Google My Business or Google Maps.
Learn how you can take responsibility for your blunder and move on while diminishing negative effects to your brand.
You likely made a considerable financial investment in your current brand, so change should be done deliberately and sensibly to avoid a backfire.
Did you know photos on Facebook generate 53 per cent more likes than text-based posts?
Because your personal and professional brand is becoming intrinsically interlinked…