brand building
Marketing

What is the difference between a Business and a Brand?

- October 29, 2020 2 MIN READ

Most people are very clear what a business is. They understand that it is the organisation that provides services or products to their target audience. When it comes to branding however, it appears that this topic is a little more shrouded in mystic, myths and misunderstanding, writes Debbie O’Connor. Business versus branding The reason is… Read more »

Features

4 tips to keep your small business on trend in 2019

- January 29, 2019 2 MIN READ

Right now, we’re comfortably making headway into a brand-new year, but the question is, is your business really prepared for 2019? Whether it’s evolving technology or changing consumer expectations it’s a fast-paced and highly competitive environment out there so, the beginning of the year marks a perfect time to get ahead of the game. Here… Read more »

Features

Want your brand to have impact? Think about colour psychology!

- August 13, 2018 3 MIN READ

While colour psychology has been around for decades, many small business owners are missing out on the potential benefit it could bring their brand. Instead, they are choosing colours they like, rather than those proven to generate success. Colours create an emotional reaction in humans, and according to neuroscientist Antonio Damasio, how consumers feel about… Read more »