Features

4 tips to keep your small business on trend in 2019

- January 29, 2019 2 MIN READ

Right now, we’re comfortably making headway into a brand-new year, but the question is, is your business really prepared for 2019? Whether it’s evolving technology or changing consumer expectations it’s a fast-paced and highly competitive environment out there so, the beginning of the year marks a perfect time to get ahead of the game. Here… Read more »

Features

Want your brand to have impact? Think about colour psychology!

- August 13, 2018 3 MIN READ

While colour psychology has been around for decades, many small business owners are missing out on the potential benefit it could bring their brand. Instead, they are choosing colours they like, rather than those proven to generate success. Colours create an emotional reaction in humans, and according to neuroscientist Antonio Damasio, how consumers feel about… Read more »

Features

These tips will help protect your brand

- April 18, 2017 3 MIN READ

We know that in today’s competitive marketplace just offering a great product or service will no longer cut it. For a business to be successful, a fantastic product must also be paired with a fantastic brand to represent it. When you are just starting out as a small business owner, conceptualising, establishing and implementing measures… Read more »

Growth

Will branding & marketing benefit you?

- April 3, 2017 4 MIN READ

What exactly is marketing and branding? Marketing may contribute to a brand (whether good or bad), but the brand is bigger than any individual marketing campaign. Your brand is what stands the test of time after marketing has stampeded through the room. Whereas branding is the memory that comes to mind to the public about… Read more »