Online order pickup signage out front of store

Is your physical brand aligned with your digital brand?

- October 26, 2022 4 MIN READ

With digital becoming such a crucial component of brand identity, it’s no wonder that companies can overlook their brand’s physical presence. However, the way a brand looks and feels in the real world is crucially important for conversion, alignment and consistency, writes Reilly McHugh, Marketing Manager, SignManager. So, what do brands need to keep in… Read more »

Sharon Williams, CEO of Taurus Marketing

“Walk the talk”: Marketing maverick Sharon Williams shares four personal branding rules to live by for success in business

- July 15, 2022 5 MIN READ

Sharon Williams is founder of one of Australia’s longest-running marketing agencies, Taurus Marketing, and a sought-after motivational speaker and branding expert with almost three decades of experience helping businesses nail their marketing, PR and personal branding. She joined editors Cec Busby and Adam Bub on the First Act podcast to share the highs and lows… Read more »

Wooden blocks showing the words 'rethink', 'revise', and 'rebrand'

How, why and when to rebrand your small business

- May 12, 2022 5 MIN READ

Are you considering a rebrand of your business? Shayne Tilley, head of marketing at 99designs by Vista explains the ins and outs of rebranding, and shares some tips to successfully bring a new visual representation of your business to the world. It’s good practice as a business owner to regularly take stock of your branding… Read more »