It can be easy to dismiss brand and business as being one and the same. And sure, they go hand in hand – but there’s a big difference in how each should be actioned, writes Shayne Tilley, Head of Marketing at 99designs. While your business is undoubtedly your foundation (after all, it’s what you sell… Read more »
Do you have a business card? It’s a common refrain at networking functions; and in a world where instant gratification is King and many of our interactions are done digitally, there is still something to be said for the old school business card. Nothing says pleased to meet you like a business card If networking… Read more »
It’s not stuffing up your branding or missing out on the world’s best domain name, the biggest mistake you can make is simply not starting at all. I have to be honest: there is one thing in life that makes my blood absolutely, unequivocally, undeniably boil. And I am also afraid to admit that I… Read more »
Former TV Producer Monica Rosenfeld is now the Managing Director of a PR company. Here, she shares her insider tips to help get your small business TV coverage. When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. A mass audience to hear their… Read more »
We know that in today’s competitive marketplace just offering a great product or service will no longer cut it. For a business to be successful, a fantastic product must also be paired with a fantastic brand to represent it. When you are just starting out as a small business owner, conceptualising, establishing and implementing measures… Read more »
Limited cash-flow is an oft-used excuse for putting off staff development projects in a small business. However, with the help of government funding, this doesn’t have to be the case. Offering training is great way to retain staff. A more productive workforce is also paramount for the bottom line. So, how can your small business benefit from subsidised training… Read more »
If you’re on a tight budget and aren’t ready to throw caution to the wind, there are some safe, easy ways to slowly ease into the world of entrepreneurship by building your brand on a budget.
It is becoming increasingly common for Australian business owners to turn to the Internet when seeking legal information. But are you putting your business at risk?