public relations PR media

Forget everything you know about mainstream PR

- April 6, 2023 4 MIN READ

  Public relations is about far more than simply getting your name in the media. Modern PR is everything you say, everything you do and everything others say about you; it’s about creating powerful relationships to build your brand’s profile and tell your story, writes Annette Densham. Want to get noticed? When you are in… Read more »

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Business Advice

Why your business reputation is the ultimate currency

- November 17, 2022 4 MIN READ

Your reputation is your most valuable intangible asset and critical to sustainable business success. Customers want to buy from companies they trust. Employees want to work an organisation aligned with their beliefs and values. Investors want to support businesses they value, writes brand reputation specialist, Ros Weadman. It’s not surprising then that brand-savvy entrepreneurs like… Read more »

brand reputation trust credibility
Business Advice

How to build a credible and trustworthy brand

- October 4, 2022 3 MIN READ

Trust is the ultimate currency of business and workplace relationships, and essential for building a beloved brand and great reputation. People want to work for, do business with, and invest in businesses they trust, writes brand communication specialist, Ros Weadman. Credibility is a foundation of trust because it goes to the heart of individual/organisational character.… Read more »