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News

Huge shifts in online shopping behaviours since COVID-19 are here to stay

- July 1, 2022 3 MIN READ

As the pandemic abates, Australians are cautiously returning to shopping centres but in the meantime, the last two years of COVID have accelerated and further entrenched consumers’ online shopping habits. In fact, our love affair with online shopping is set to get even more profound, writes Lynda Schenk, founder of Purple Giraffe Marketing Consultancy. Research… Read more »

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Marketing

Self-promotion is NOT a dirty word: 4 steps to finding the confidence to promote yourself

- June 2, 2022 5 MIN READ

Are you afraid that if you embark on a little self-promotion, you’ll be shouted down as egotistical or ‘full of yourself’? PR and marketing specialist Annette Densham says it’s time to ditch that attitude, quick smart! There’s an insidious poison in the modern business world. This poison wraps tendrils around the soul, trapping voices that… Read more »

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Growth

Don’t give up! How the Hansel and Gretel approach is helping build your business

- April 7, 2022 5 MIN READ

Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the old-school ‘Hansel and Gretel’ approach to building your online business profile is just as valid as ever. Followers. Engagement. Influencers. Hits. Analytics. All very important when it comes to building a… Read more »

Brand marketing - blue writing on clear screen with man standing behind
Marketing

Perfect partnership: The clever way to market your brand without spending a cent

- January 12, 2022 4 MIN READ

Brand collaboration is an easy and effective way to market yourself without spending any money. Here’s how to find the perfect brand partner for your business, writes Therese Tarlinton, author of SWAP! Marketing without Money. Businesses are always looking for ways to create a deeper connection with their customers and grow their brand. And the… Read more »