Running a small business is fraught with challenges. In a challenging economic climate, no business can afford to be complacent, particularly with ongoing supply chain issues, inflation, increasing cost pressures and labour shortages, says Noriyoshi Tsugama, American Express Vice President of Merchant Marketing and Business Insights, Global Merchant & Network Services, APAC. The most… Read more »
You’ve probably heard it before, but I’m going to say it again as it is such an important part of branding that everyone needs to remember. Your logo is not your brand, writes brand strategist and design expert Debbie O’Connor. Your brand is your reputation. It is what others think and say about you… Read more »
It is common knowledge that to do business successfully, your customers need to know, like, and trust you or your brand – but how do you achieve this for your business? As a legal professional focused on solo and small businesses, Shalini Nandan Singh shares her top tips. Do your potential customers know, like and… Read more »
Millennials (18-34 years old) are one of the most impactful groups of consumers globally. By 2030, they are estimated to account for 50 per cent of Australia’s population, and the collective annual income of millennials worldwide is expected to exceed 4 trillion dollars. Generally speaking, millennials are bigger spenders than the generations before them. But… Read more »
If you do not stay in contact with your customers, why should they stay in contact with you?
Weekly business news and insights, delivered to your inbox.
