Launching a business is exciting! That idea has been bubbling away inside your head (possibly for years) and it’s finally time to share it with the world. But it’s important to not to rush the process of getting your brand out into the wild – it’s worth investing some time and resources to really nail… Read more »
Most people are very clear what a business is. They understand that it is the organisation that provides services or products to their target audience. When it comes to branding however, it appears that this topic is a little more shrouded in mystic, myths and misunderstanding, writes Debbie O’Connor. Business versus branding The reason is… Read more »
Every business owner should have a personal brand on social media because customers and clients connect with people, not products and services. It’s important for business owners because increasingly customers want to know the people behind the product. Consumers naturally trust individuals more than companies and organisations and feel more comfortable purchasing products from people… Read more »
The dictionary describes an asset as “anything tangible or intangible that can be owned or controlled to produce value and that is held by a company to produce positive economic value is an asset.” For the majority of business owners an asset is usually something tangible such as machinery, computers or a vehicle. Too often,… Read more »
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