Journalist interviewing man
PR

How to know it’s the right time to engage a PR for your business

- May 8, 2023 4 MIN READ

  Timing is everything. Deciding when to start engaging with the media is pivotal to building awareness and achieving growth and business success, write Kathryn Van Kuyk and Anthony Caruana, co-CEOs, Media-Wize. We often meet startups and small business owners who want to start public relations activities but they sometimes have a lack of understanding… Read more »

Cartoon man with magnet attracting new customers
Digital

4 ways to build brand awareness with a cold audience

- May 4, 2023 2 MIN READ

  Your brand might be front of mind for loyal or return customers, but if you haven’t been paying attention to your cold audience, it might be time to start, writes Blake Micola, founder of GMS Media Group. Cold audiences generally don’t have any awareness of your brand, but by increasing their knowledge and creating… Read more »

Brand marketing - blue writing on clear screen with man standing behind
Marketing

Perfect partnership: The clever way to market your brand without spending a cent

- January 12, 2022 4 MIN READ

Brand collaboration is an easy and effective way to market yourself without spending any money. Here’s how to find the perfect brand partner for your business, writes Therese Tarlinton, author of SWAP! Marketing without Money. Businesses are always looking for ways to create a deeper connection with their customers and grow their brand. And the… Read more »