News

5 powerful benefits of blogging for small businesses

- January 30, 2020 2 MIN READ

Small businesses have to utilise every tool at their disposal to increase their visibility in the market. Even if some small business owners are sceptical about it, business blogs can be just as useful as email marketing and social media. Utilising blogs draws attention to the products and services you are offering. Business blogging is… Read more »

Business Basics

How to capture short attention spans

- May 25, 2017 2 MIN READ

In recent years, studies have shown that our ability as humans to multi-task has improved, however, the cost of this advantage is that our attention spans have decreased. If you work in marketing or content creation, this is something that you need to be aware of. How can you create content that still adds high… Read more »

Business Basics

3 simple tips to improve your blog’s performance

- May 16, 2017 2 MIN READ

Blogs are a great way to expand your brand’s presence, show your authority within your industry and attract new customers. However, actually getting conversions from your blog can take time and experimentation. Perhaps you are wondering why your blog isn’t getting much traffic, or maybe why the traffic you are getting isn’t translating into new paying clients or… Read more »

Growth

8 ways to promote your blog on social media

- April 20, 2017 4 MIN READ

Do you have a small business blog or do you want to start one? It’s important to know that when you click the ‘publish’ button, your work has just started. If you want to be a good blogger then you need to know how to promote your content on social media to grow your traffic. Here are eight… Read more »