News

Aussie businesses embracing ‘buy local’ policy

- October 3, 2017 < 1 MIN READ

Research commissioned by the Australian Made campaign has found Australian businesses are throwing their support behind the buy Australian policy. The report discovered a clear majority of Aussie businesses support the campaign, with 74 percent saying they favoured locally made products. Certain sectors favoured Australian-made goods over their overseas counterparts – with ‘Australian-made’ considered more… Read more »

Business Basics

Are you making these mistakes trying to secure customers in China?

- August 3, 2017 4 MIN READ

When targeting Chinese customers, it is essential to understand what drives them towards Australian made products or services. The Chinese market is more open than ever before and Chinese investors are more experienced in international dealings. Yet, culture remains one of the biggest obstacles in launching a successful marketing campaign or sealing a business deal.… Read more »