No matter the size of your business, data management is a vital component to developing and sustaining growth in 2019 and beyond. From the largest corporations to the corner store, every business is able to use ‘Big Data’ to their advantage. What is Big Data? Big Data refers to the collection of all data that… Read more »
From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »
Review sites have been proven to influence consumer behaviour. They encourage customers to make phone calls, and visit physical stores or websites. They also have benefits for marketers in terms of SEO and improving search rankings. I always strongly encourage businesses to claim and complete profiles on business review sites such as Yelp and TripAdvisor… Read more »
Keywords are a very important component of digital marketing as using the right keywords on your website help your customers find you. Unfortunately, many businesses take this practice too far and end up with keyword stuffing – which is a huge turn off for visitors and can even get your site blacklisted in Google. At… Read more »
Did you know? 89% of Australian adults own a smartphone and our love for our phones is deeply embedded in our culture with 70 per cent of us sleeping with our phone by our bedside. This growth in mobile and a consumer behaviour change has resulted in Google’s introduction of Micro-Moments. A micro-moment is a series of consumer… Read more »
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
Google is changing the game for Google Adwords and pushing their paid advertising platform to a new level.