Adobe’s Diversity in Advertising survey found one in five Australians have boycotted a brand because they feel it lacks diversity. Sixty-two per cent of Australians surveyed revealed diversity in advertising is important to them. Similarly, more than half of those surveyed (56 per cent) said a lack of diversity would impact their perception of a… Read more »
“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »
Advertising aside, there are plenty of ways to get your business front and centre on LinkedIn. It is widely recognised as a way to showcase an individual person (I often call it like having a resume on steroids!), but it is also an excellent tool to market your business. When you think of the business name… Read more »
Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. A measured approach Whilst social media should be essential to your marketing mix, you do need to be clear on your objectives and have a grasp of… Read more »
In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »
A business may be small in structure, but you can think BIG in terms of exposure.
Having engaging video content presented in the right way is vital. Here are a few tips to keep in mind when developing your retail video strategy.
If you haven’t yet optimised your website you are giving your competitors an edge, missing out on sales and potentially doing long term damage to your brand.
In a recent announcement Google revealed several important AdWords changes – most notably expanded text ads.
Learn how you can take responsibility for your blunder and move on while diminishing negative effects to your brand.
The number of SMBs with a social media presence has grown this year, up from 31 percent to 48 percent, according to the 2016 Social Media Report.