The Australian Competition and Consumer Commission (ACCC) has warned business owners to make sure their advertising is truthful or face fines this holiday season. The warning comes off the back of Black Friday and Cyber Monday sales and as small business owners gear up for the peak sales season of the year. The ACCC… Read more »
Starting a small business is a risk itself, however, it takes even more risk-taking to grow that business.
Paid media poorly positioned can do more damage to a brand than doing nothing, writes PR and marketing specialist, Annette Densham. She explains why, and the red flags you should watch for. The email opens with “Dear AnnetteC …” “In our research to acknowledge the significant contributions of some of the best Women Leaders, which… Read more »
With recent changes announced by the Therapeutic Goods Administration (TGA), here is what you need to check if you’ve ever worked with an influencer and before you start working with any influencer in the future, writes Shalini Nandan-Singh, founder of Love Your Legals. Picture this social media post: your favourite influencer rises up out of… Read more »
With Meta and Google dominating the online paid ads world, it’s no surprise other clever advertising tools are falling under most businesses’ radar. The underdog starting to show up more, especially for female lifestyle brands, is Pinterest, writes digital advertising expert and founder of Cali Social, Lauren Swidenbank. From user-generated content (UGC), to targeting capabilities… Read more »
For many startups and small businesses, deciding whether to invest in public relations (PR) or buy advertising or sponsored content – or do all three – is a key decision in the marketing and sales mix. All three tactics work well depending on your desired objectives, but there are some red flags that indicate when you’re… Read more »
Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
Adobe’s Diversity in Advertising survey found one in five Australians have boycotted a brand because they feel it lacks diversity. Sixty-two per cent of Australians surveyed revealed diversity in advertising is important to them. Similarly, more than half of those surveyed (56 per cent) said a lack of diversity would impact their perception of a… Read more »
“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »
Advertising aside, there are plenty of ways to get your business front and centre on LinkedIn. It is widely recognised as a way to showcase an individual person (I often call it like having a resume on steroids!), but it is also an excellent tool to market your business. When you think of the business name… Read more »
In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »
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