Important! New rules for influencer product advertising your business needs to know

- April 4, 2022 3 MIN READ

With recent changes announced by the Therapeutic Goods Administration (TGA), here is what you need to check if you’ve ever worked with an influencer and before you start working with any influencer in the future, writes Shalini Nandan-Singh, founder of Love Your Legals. Picture this social media post: your favourite influencer rises up out of… Read more »

Pinterest welcome page on tablet device

Embracing the underdog of ads: How to master the art of Pinterest

- April 1, 2022 5 MIN READ

With Meta and Google dominating the online paid ads world, it’s no surprise other clever advertising tools are falling under most businesses’ radar. The underdog starting to show up more, especially for female lifestyle brands, is Pinterest, writes digital advertising expert and founder of Cali Social, Lauren Swidenbank. From user-generated content (UGC), to targeting capabilities… Read more »

Puzzle with main piece showing 'public relations'

Decisions, decisions … is advertising or PR a better choice for your business?

- February 14, 2022 4 MIN READ

For many startups and small businesses, deciding whether to invest in public relations (PR) or buy advertising or sponsored content – or do all three – is a key decision in the marketing and sales mix. All three tactics work well depending on your desired objectives, but there are some red flags that indicate when you’re… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »


Report finds Australians back diversity in advertising

- June 28, 2019 2 MIN READ

Adobe’s Diversity in Advertising survey found one in five Australians have boycotted a brand because they feel it lacks diversity. Sixty-two per cent of Australians surveyed revealed diversity in advertising is important to them. Similarly, more than half of those surveyed (56 per cent) said a lack of diversity would impact their perception of a… Read more »


Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Business Advice

How to market your business on LinkedIn

- July 12, 2017 2 MIN READ

Advertising aside, there are plenty of ways to get your business front and centre on LinkedIn. It is widely recognised as a way to showcase an individual person (I often call it like having a resume on steroids!), but it is also an excellent tool to market your business. When you think of the business name… Read more »

Business Advice

Why is content marketing so important?

- June 15, 2017 4 MIN READ

In an online world that is incredibly saturated with advertising (the traditional consumer apparently is exposed to 3,000 ads per day), many consumers are now taking back their power by installing ad blockers, subscribing to ad-free digital radios, and deleting their email subscriptions and data that is shared with Google. When content marketing is done… Read more »