News

Report finds Australians back diversity in advertising

- June 28, 2019 2 MIN READ

Adobe’s Diversity in Advertising survey found one in five Australians have boycotted a brand because they feel it lacks diversity. Sixty-two per cent of Australians surveyed revealed diversity in advertising is important to them. Similarly, more than half of those surveyed (56 per cent) said a lack of diversity would impact their perception of a… Read more »

News

Study finds customer experience should be a priority for business

- April 26, 2019 3 MIN READ

New research from Adobe, in partnership with Econsultancy, has found that delivering first-class, personalised customer experiences (CX) is top of mind for businesses in 2019, however,  the implementation of marketing and CX technology continues to be fragmented. The “Digital Intelligence Briefing: 2019 Digital Trends” provides insights into the current state of digital trends that will… Read more »