The startup business for extreme sports lovers celebrates its own win

- November 29, 2016 2 MIN READ

Local Kensington entrepreneur, Gary Elphick of has been named as the winner of Start Up Business of the Year in the Optus My Business Awards – paving the way for success of small businesses in the area. has been recognised by the awards for building a unique and innovative manufacturing on demand start-up business that caters to the needs of extreme sports lovers all over Australia. was created when founder, Gary, spotted an opportunity in the extreme sport category in Australia to provide high quality, bespoke designed sport equipment to enthusiasts. Manufacturing everything from surfboards and snowboards to skating equipment; DisruptSports allows customers to customise and design their own equipment, which they then make locally, and deliver.

Speaking about what the award means to him, Gary hopes this win will inspire other entrepreneurs in the local area to the follow their dreams.

“We started with an idea that would shake up the extreme sports category so it’s a great feeling to be recognised by the Optus My Business Awards in the startup category. Innovation is at the core of our business and has been crucial to our success from the start so we would encourage other budding entrepreneurs who have an innovative idea to explore how they can make it a reality,”

As extreme sports fans ourselves, we understand what people are looking for in their equipment so it’s fantastic to be able to provide cool, high quality customised sports equipment to people who love sport as much as we do!” concludes Gary.

Matthew Ball, Head of Small and Medium Business at Optus, explains that recognising these awards winners can inspire other businesses in a local community to accelerate and grow.

“From the early mornings and late finishes to managing their business finances effectively and keeping up with customer demands; there is a tremendous amount of dedication involved in operating a small business and making it a success.

“As the support network for small businesses in Australia, we understand these challenges and demands so it’s great to see the hard work and commitment of business owners like Gary, and his team, being recognised in the Optus My Business awards.

“In recognising, we hope to inspire others small business in the Eastern Suburbs to also believe big. The team at Disrupt Sports has demonstrated their ability to innovate, accelerate growth and incite change within the extreme sports category and really deserved to pick up the top prize,” said Matthew.  

The Optus My Business Awards celebrate the best businesses and individuals from across Australia in 24 categories. These include industry-specific awards and honours for business leadership, customer experience, innovation and workplace culture.

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