Start a waitlist to create the ultimate business hype

- November 15, 2022 4 MIN READ

So, you want to build some extra hype around a new product launch, sale or special announcement? So Social founder, Amani Youssef, shares some top tips for building excitement and customer engagement with a waitlist.

Every business owner dreams of having a waitlist of customers who are constantly on standby, ready to purchase their latest product or service. Whether you’re about to launch a new beauty tool or you’re a coach who is about to launch a new mastermind, the security of knowing you have a database ready to purchase is the most valuable tool you’ll ever have.

If you’re a business owner who wants to live this dream, it’s important to know that it can also be your reality!

Waitlist tips to build hype for your brand

The first thing that you need to know is that every strategy you integrate into your marketing is all about building trust with your customer. Creating a community that is loyal to you and your brand is all about making them feel like they’re a part of something – usually, this motive comes from an emotion or a pain point that you’re solving.

The advantage of this is that you have created a loyal community of repeat customers who are also advocates of your brand. In a way, this waitlist provides a sense of exclusivity and also creates a desire for your customer to want to buy when available.

This is why creating a waitlist for your online business can be so successful in creating attention and desire for what your business sells.

Here’s a few tips for building – and using – a waitlist:

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Social media

When you’re trying to build a waitlist, you should be trying your hardest to drive traffic from your social media channels to the sign-up link. 99 per cent of your wait-listers are going to be people who are already warm with your brand – they know who you are and what you make or do.

Capitalise on your social media presence by letting your followers know about it and get the ball rolling on sign-ups without doing a large amount of legwork and marketing.

Consistency is key when it comes to the social media aspect of building a waitlist. Posting daily and interacting with your audience across all social media platforms is going to be your best weapon. If a follower comments on your TikTok or Instagram post – recognise it and respond to come off as a caring and engaged business.

Once you’ve decided on a release date for your waitlist product or service, pump out content that emphasises the countdown. The busier your brand looks with content, the more hype will be generated – consumers want to be involved with brands that stay on top of their needs and are constantly releasing the next ‘big thing’.

Copy, copy, copy!

When it comes to a waitlist, persuasive copy is crucial. Words can evoke such a powerful emotional response in consumers, use words connotative with scarcity, hype and exclusivity to drive hype and sign-ups to your waitlist.

However, it is important to know that copy isn’t always there to sell – if you’re constantly selling, your customer is going to get the vibe of desperation and get turned off your business. Be mindful of the words you use and always ask yourself: If you were in the customer’s shoes, what would they feel reading your copy?

An example of great copy that generates hype and scarcity for an online business can include: ‘We have ten remaining spots on our waitlist. Don’t miss out. Sign up today!’

Whilst this example is generic and not industry-based, it will generate a sense of exclusivity and scarcity that are the foundations of building ‘hype’.

Using the concept of ‘false scarcity’ isn’t a violation of any consumer laws, provided that you have enough product to sell to all those who have signed up. It is always a risk that someone might catch on to what you’re doing, and that might bring your unwanted business attention.

Excited woman fist-pumping with joy at laptop

Video testimonials

User-generated content (UGC) is the ultimate tool for building hype for your waitlist! When customers see authentic reviews on your website, they will be much more likely to purchase a product or sign up for your waitlist – this is called social proof and is a very popular technique used by millions of businesses. You’ve probably seen experts such as Tony Robbins use it to sell his latest conference, or fashion brands use influencer reviews to validate themselves to their audiences.

The quicker you can build rapport with the viewers of your website, the faster you’ll build up waitlist hype for your business. You want to appear busy, in-demand and trustworthy in order to get the highest conversion rates from visitors – social proof in the form of UGC is the best way to do so.

Give them what they want

Customers are going to be much more willing to join a waitlist if it’s for a popular product or service that is unique to your business. People get irritated when something they so desperately desire is sold out, so creating a waitlist can help with protecting your brand experience.

Waitlists substantially reduce frustrations by getting customers to psychologically think they already have ordered the product – enthusiastic shoppers are happy to hand over their emails if it means they can ‘win’ the items.

Supply and demand

This point isn’t so much about how to create hype for your online business’ waitlist but more about ensuring you have products on hand to satisfy consumers and leave them happy … all the time!

Seeing how many people sign up for your waitlist is an easy way to measure the supply and demand for your products. If you have 500 people on the list, then you will have a greater understanding of the quantities to order.

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Now read this:

How branding can help you build community – and where to start