Speed learning language program aims to help SMBs crack China market

- July 10, 2018 2 MIN READ

With more businesses looking to tap into the Chinese market, entrepreneur Claire Pisani has developed a speed learning initiative to help Aussies learn to speak basic Mandarin.

Chinese Entrée, provides users with a course that allows them to quickly tap into basic Mandarin.

“It doesn’t matter what country you are looking to export to.   If you want to make a good impression on your buyers, you need to speak a few words of their language, and get an understanding of their business culture,” Pisani explained of her reasons behind launching Chinese Entrée.

“With China opening up its doors to the world by reducing tariffs and making imports easier for Chinese consumers, Australian SMEs are now in a really good position to be able to export to China.

“Whether you want to sell online to the Chinese market or are seeking to stock your products in stores in China, being able to speak a little Chinese is going to assist you along the way.

Pisani acknowledges Mandarin is traditionally thought of as a difficult language to learn, but she suggests the techniques she employs with Chinese Entrée will set SMB owners up to have a basic understanding fairly quickly. She boasts that Chinese Entrée will get people learning and speaking Mandarin in just five 90-minute sessions.

“I believe I have developed one of the most efficient ways to learn Chinese and I’m hoping to help as many Australian business people as I can to develop a basic understanding of Chinese, so they can capitalise on the huge export opportunities available to them in China,” Pisani said.

Pisani’s initiative has been praised by David Thomas, China expert and President of the Australia China SME Association, who suggested that language is one of the key barriers holding Australian SMBs back from exporting to the lucrative market.

“I speak with a lot of business owners, BDMs and sales managers to help them put in place plans to export to China. I am still surprised by the number of managers that think exporting to China is too hard because they feel the language barrier is too difficult to deal with,” Thomas said.

“While we always manage to work out solutions to overcome any issues they may have, it certainly would make their journey a bit easier if they knew how to speak a little Chinese.”


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