Small businesses are missing out on tapping into the lucrative seniors’ market by failing to offer a Seniors Card discount according to new research.
The research was conducted by NSW Seniors Card and polled over 35,000 seniors across NSW. The survey found 61 per cent of seniors wished more local businesses honoured the Seniors Card, with 70 per cent agreeing they would go back to a business if it offered a NSW Senior’s Card discount.
The survey also delivered insight into the shopping habits of the nation’s seniors with 80 per cent of individuals over the age of 60 choosing to spend their money locally and support businesses in their community. 72 per cent cited this preference was also a matter of convenience.
Minister for Ageing Tanya Davies believes the research shows there is a wealth of opportunity for small businesses who cater to the seniors’ market.
“The Seniors Card program was initiated by the NSW Government to better connect older people in the community, encourage social and physical activity and help with the cost of living for people in their later years,” Mrs Davies said.
”With around 7,000 new members signing up each month, it presents a unique opportunity for small businesses to connect with and cater to the over 60’s market – one of the largest and fastest growing consumer groups in NSW.”
Currently, there are over 5,700 businesses are registered to offer discounts under the program which caters to 1.6 million NSW Seniors Card members.
In September and October, NSW Seniors Card is encouraging businesses across NSW to get involved in the program for their chance to win a $10,000 Seniors Card advertising package. Cardholders are also invited to nominate businesses in their local area to join the program and go into the draw to win a VISA Gift Card.
To get involved in the program or nominate a business, visit:www.seniorscard.nsw.gov.au