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Shopify and Pinterest bring shoppable Pins to small business

- May 12, 2020 3 MIN READ

Shopify has joined forces with Pinterest through a new app to give their more than one million merchants a quick way to upload catalogues to the platform and turn their products into shoppable Pins.

The new Pinterest app on Shopify will allow businesses to add a suite of shopping features in just a few clicks, even adding a shop tab on the businesses Pinterest profile making it simpler for consumers to discover and purchase products.

The app creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, providing a seamless option for businesses of all sizes. 

By uploading their catalogue feed, businesses can make it possible for people to discover and save their products and buy directly from their website.

the integration is accessible to US and Canada merchants with Aussie integration expected in the coming weeks.

According to Jeremy King, SVP of Technology, Pinterest, people come to the platform to plan for purchases. In recent years  the number of Pinners who have engaged with shoppable Product Pins has increased 44 per cent year-over-year, and total traffic to retailers has increased by 2.3x year-over-year.

“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogues, Product Pins and shopping ads to merchants so they can get in front of the millions of Pinners looking for unique products that match their taste.

“With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes,” said King.

Satish Kanwar, VP of Product, Shopify says partnering with Pinterest to create the Pinterest channel is adding another powerful marketing tool for businesses.

The channel allows merchants to turn their Shopify products into shoppable Pins for Pinterest’s over 350 million users to discover, allowing Pinterest users to purchase the item directly from the merchant’s store. The channel also makes it even easier for merchants to advertise to and acquire new customers, which is a huge win for businesses.

As more people than ever come to Pinterest to find inspiration for furnishing their home, gifts to cheer up friends, and activities to do with their kids, the new channel is sure to prove a winner for small business owners.

The news comes as the online retail platform announces a partnership with Sendle to provide its delivery arm to Australian businesses.

As of today, Aussie merchants won’t have to leave the Shopify platform to ship their parcels via Sendle. They’ll be able to print Sendle labels and book parcel pick up from their door all from Shopify. And even better, Sendle’s courier service is 100 per cent carbon-neutral helping small businesses do their part for the environment.

Sendle CEO, James Chin Moody, says “Since our inception in 2014 we’ve been working hard to become Australia’s carrier of choice, and we are very proud to be sitting on the Shopifyplatform alongside some of the world’s top delivery companies including USPS, UPS, DHL and Canada Post.”

“Affordable and swift parcel delivery is a competitive advantage that Aussie small businesses can’t do without. Sendle’s full integration with Shopify will save time and money so sellers can get on with running their businesses and create great products for their customers.”

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