Setting up your tech can be as easy as 1-2-3 with Print Assist

In a nationwide survey of Aussie tech users, Canon Australia found 50 per cent of Australians avoid setting up their tech products because it’s just too stressful.

“We found that Aussies chose setting up their printers as the third most stressful menial task in their lives – just after doing their taxes and setting up flat-pack furniture,” Jason McLean, Director Canon Consumer Imaging, Canon Australia said.

In fact, the problem is so dire, Canon reports they receive 22,000 calls every year from everyday folk trying to set up their devices. That’s a lot of frustration and wasted energy. In an effort to stop consumers from tearing their hair out over their printers, the tech giant has launched ‘Print Assist‘, a program which easily walks customers through the setup of their printer. Canon hopes the move will be a stress-buster.

Voice coach Natasha McNamara, a self-confessed technophobe, tells Kochie’s Business Builders (KBB) she struggles with tech setup.

“I deliver a lot of corporate presentations, so I often need to produce handouts for clients. My last printer was a nightmare – always running out of ink and breaking down. It was constantly malfunctioning. I was wasting so much time on the phone to customer support. It was very frustrating.”

McNamara says since purchasing a new G-Series printer from Canon those headaches are gone.

“I used Print Assist and it was super easy. I just went online, entered my printer model and it stepped me through to complete the installation process. I’ve been using it for six months and haven’t had to worry about a thing. And I almost fell over when they told me the printer came with two and a half years’ worth of ink!” she smiles.

Now thanks to Print Assist the vocal professional can put her voice to better use than calling customer support.

“I like the fact there are video tutorials I can easily access if I need them,” says McNamara. “The other day I needed to print from my phone and I just went to the Print Assist site and it walked me through the process of connecting. I would never have been able to do that before.”

Eliminating these pain points is just what Canon hoped to achieve with Print Assist.

“Technology manufacturers tend to focus on the product performance and benefits, but unless set-up is done properly you can’t make the most of all the product offers,” says McLean.  “We realised that like most tech companies there was a problem, so we’ve done something about it.”

While many of us may still struggle with connecting to the NBN or be dismayed when our Netflix stream starts buffering, at least Print Assist has ended our printer gripes, paving the way for a streamlined setup process.

Are you in the market for a new printer? Canon has a great range of printers for home and office use.  Canon has a special offer for our readers, get $50 off selected printers with the code Print50 until 31st July 2018.


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Cec Busby
Cec is the managing editor of KBB. She is a multimedia professional with 20 years experience as an editor on titles as diverse as SX, CULT, Better Pictures, Total Rock, MTV, fasterlouder, mynikonlife and Fantastic Living. She has extensive experience working as a news journalist covering all the issues that matter in the political, health and LGBTIQ arena. She is the Head of Content at Pinstripe Media and a recent convert to the world of small business.


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