Plan before you invest
Before you start decorating your home, you need to know the size of the rooms and their layouts, otherwise you might end up buying furniture that doesn’t fit the proportions of your space. The same goes for any company – you need to have a clear business plan with set goals, objectives, target market and financial forecast before you make any major decisions or investments.
Find a focal point
Creating a focal point in a room is essential to great style, to create interest and tell a story about the homeowners. A focal point also gives your eye somewhere to rest when entering the room rather than being bombarded with a million different objects.
When it comes to business, you need to decide what you want to draw your potential customers’ attention to – what sets your business apart from your competitors, what your point of difference is – and promote it! Having a clear focal point helps you focus and execute your strategy well, as opposed to trying to implement several different business and marketing strategies at once which can drain you of time, energy and money. It also send a clear message and story to your customers.
Decorating a beautiful home can be a daunting task if you have no previous experience, so many opt to consult an interior stylist to help out and give advice, select furniture and style the finished look.
When starting out, many entrepreneurs will try do to everything themselves and are reluctant to spend on outsourcing or even to ask for advice from friends and mentors. However, having people to sound ideas off is essential – although something may be your baby, you need to get external opinions on it to see if it really will be viable as your view will most certainly be clouded! Also, outsourcing time-consuming tasks such as bookkeeping can easily take a lot of time and energy and ultimately hinder you from spending time and focus doing what you do best, so it can be very helpful to hire some help for these.
Declutter and organise
Research shows a messy home can make you feel anxious, helpless and impairs you to think creatively. So decluttering and organising your home will make you happier, more creative and empowered! Your email inbox can easily fall prey to clutter, meaning it can be easy to feel overwhelmed and you could be at risk at missing really important emails in the chaos. So take the time to unsubscribe from unnecessary newsletters, and install an app such as SaneBox to filter your inbox and help you prioritise.
Have a strong vision
Visualising what you want your home to look like and knowing the colours and styles you like will help you decorate it. Spending time creating a mood board by cutting out inspiration from interior magazines is time well spent before you start decorating.
Needless to say, any business leader needs to have a strong vision and believe in it. Not only will a strong vision help you focus, but it will inspire staff to work towards the same goal and carry the team through any setbacks and obstacles you might come across. It is also a good tool to help you in decision making – the answer that aligns most with your vision is usually the correct answer, and without it, you can get distracted by other influences.
Don’t forget the finishing touches
Although big ticket furniture such as couches, tables and beds are essential when decorating a home, it is the accents that will make a room feel personal, inviting and homely – think scatter cushions, throws, scented candles and fresh flowers.
Although the standard rule of offering a product or service that customers want or need at a price they can’t resist is crucial, standing out as a business is more important than ever. That means your branding should act as a constant reminder of who you are as a business and create an emotional relationship with your customers. So invest time and resources in building your brand in all that in entails; design, logo, marketing, PR and social media.
Alexandra Mills is the CEO of online homewares destination TheHome.com.au, which is part of e-commerce giant AussieCommerce Group. Alexandra has together with a talented team, managed to grow the homewares business from a $2 million turnover to $30 million in just two years, and has discovered that there are many similarities between making a beautiful home and growing a business!