Founder James Bruce has married his love of organic products with his passion for design in his beverage brand, StrangeLove.
The Melbourne-based company specialises in sodas and premium mixes and sources 98 per cent of its ingredients locally. A single beverage can have as many as 10 ingredients in the blend. The result is complex flavours not usually found in soft drinks or mixers.
The brand’s tonics have proved particularly popular with gin lovers; while those looking for a low cal solution love the no sugar sodas.
Since launching on Amazon Launchpad, Bruce says he has been able to get his product in front of a huge range of customers, expanding StrangeLove’s presence locally and globally.
Watch the StrangeLove story.