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Beloved postcard advertising business Avant Card has received a reprieve after businessman Sam Dell’Aglio snapped up the brand’s Sydney, Melbourne and Brisbane displays and distribution lists.
Avant Card founder Pat Mackle announced she would be closing the iconic business in July, saying the free postcard model was no longer viable in this world of digital offerings.
Dell’Aglio begged to differ.
His Mr Moto business already offers customers a range of postcard and poster printing options and he says buying Avant Card’s local client lists and displays in the three major Australian cities will add to his current client offering.
Dell’ Aglio said he would leverage off his existing business to provide the postcard service at a cheaper price point.
“I can run the same postcard offering for less because I’ve already got the warehousing, distribution infrastructure and staff, which will dramatically reduce overheads,” he told the Sydney Morning Herald.
“This purchase means we can offer greater campaign coverage, providing better-integrated options for clients to boost their out-of-home campaigns. We’re really looking forward to carrying on the postcard culture in Australia,” he added.
Dell’Aglio will rebrand the business under the moniker Drawcard.
Mackle has also secured the sale of displays and client lists in three other areas. Spy picked up the Canberra displays and distribution, The Poster Girls in Perth scored WA and Passing Out Distribution landed the rights for Adelaide.