How Australian women’s fashion trailblazer Jane Cay made Birdsnest soar


Jane Cay is one of the most humble entrepreneurs you’ll meet. She also happens to be one of Australia’s leading fashion retailers and has grown her business from a small boutique store in country New South Wales, into an online empire with more than 150 staff.

But retail was never the original plan for Jane. It wasn’t until she fell in love and returned to the Snowy Mountains that this accidental entrepreneur found her calling and her business, Birdsnest, was born. Jane knows how to make Australian women feel good, whatever size, colour or style of dress they’re wearing. She’s also got a crystal ball when it comes to trends in online shopping …

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