Podcast

A royal workout: How Cameron Falloon is transforming fitness empires

Cameron Falloon is passionate about fitness. He’s spent decades helping elite athletes, the rich and famous, and everyday Aussies meet their fitness goals to be the best they can be.

He is the founder of Body Fit Training – the fastest-growing fitness franchise in Australia – with over 240 locations opened across the globe. Plus he’s the former head fitness coach of the Geelong Cats, the Western Bulldogs and was the high performance coach of Port Adelaide Power for a time. At the ripe old age of 24, he was the personal trainer of perhaps the world’s most famous woman – Princess Diana.

Episode notes

In this episode, Cameron unpacks:

  • 2:30 – His earliest sporting memories + the injury that led him into sports science
  • 6:45 – Scoring the job as personal trainer to Princess Diana
  • 9:35 – The love-hate relationship between a personal trainer and their clients
  • 11:22 – Inspiration behind the first 12-week challenge
  • 13:50 – Training AFL teams and elite athletes vs everyday people
  • 18:10 – Launching Body Fit Training – the difference between BFT and regular gyms
  • 22:25 – Building a franchise model to expand the BFT business
  • 24:40 – The big mistakes and lessons learned in the early days of BFT
  • 26:50 – How BFT survived and thrived during the pandemic
  • 31:45 – The legal battle between BFT and competitor, F-45
  • 36:05 – Taking BFT global – challenges and lessons
  • 39:55 – Cam’s top advice for other business owners

Click here for full episode transcript.


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