Pillars of Success: Strategy

Business growth adviser Anna Samios suggests knowing your core customer is key to business success.

The more you can bring your core customer to life the more focused your customer experience will be, which is always better for business.

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Cec Busby
Cec is the managing editor of KBB. She is a multimedia professional with 20 years experience as an editor on titles as diverse as SX, CULT, Better Pictures, Total Rock, MTV, fasterlouder, mynikonlife and Fantastic Living. She has extensive experience working as a news journalist covering all the issues that matter in the political, health and LGBTIQ arena. She is the Head of Content at Pinstripe Media and a recent convert to the world of small business.

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