In the relentless whirlwind of entrepreneurship, where every second counts and every opportunity is a stepping stone towards your grand vision, the real game-changer isn’t just your arsenal of strategies or the depth of your knowledge. It’s your mindset, explains business strategist Jim Cocks. Mindset… That unyielding, unstoppable force that’s driving you towards excellence. Let’s… Read more »
Growing your personal brand on Instagram and TikTok can be a great way to gain visibility, build your online presence, and connect with your target audience. Social media expert Amani Youssef shares her top five tips. Building a strong personal brand on Instagram and TikTok has several benefits, including increased visibility, credibility, trust, and… Read more »
The definition of ‘suggestion’ according to the Cambridge Dictionary is to mention an idea, possible plan, or action for other people to consider. Whilst there is nothing earth-shattering about the concept of making suggestions, business owners who recognise the value of other people’s input and implement their suggestions where appropriate have greater levels of… Read more »
News
Cars are among the most frequently provided benefits to employees. Unfortunately, if the car is available for the employee’s private use, that means that the employer will be liable for Fringe Benefits Tax on the taxable benefit provided, at a rate of 47 per cent, writes Mark Chapman, Director of Tax Communication at H&R… Read more »
Growth
As a small business, it’s vital to keep up with the latest tactics to help your business thrive and grow, especially in these tough economic times. What better way than to learn from experts in business growth, social engagement, online selling and more – all free and accessible from anywhere? Enter, Reboot 2024. The City… Read more »
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Finance
A free digital masterclass is showing small businesses ways to protect their profit margins while the prices continue to soar. No-one knows better than small business owners exactly how challenging it is right now to keep the lights on and the doors open. In the current economic climate, where rising supply chain costs, labour expenses… Read more »
Whether you’re a startup, small business or a large corporation, there are nine essential rules of engagement you must understand when working with the Australian media and securing coverage for your business, writes Kathryn Goater and Anthony Caruana, Co-CEO and Co-Founders of Media-Wize. If you’re not willing to accept all of these, then PR… Read more »
It’s understandable why so many solopreneurs don’t register their trade marks; it can often seem like a complicated and costly process. Jacqui Pryor, founder of MMW Trademark Services, sheds light on this trend and explains why solopreneurs should actually pay attention to their intellectual property. Some business owners have their hands full with everything that… Read more »
For many small business owners, choosing a payment provider is like going to the mechanic with no knowledge of cars, writes Chris Dahl, Co-CEO, Pin Payments. The plethora of options, technical jargon, and pricing complexities can be overwhelming and difficult to understand. Likewise, payments can consist of differing fees, rates, and options, which people are… Read more »
Are you one of the many entrepreneurs lying awake at night, plagued by the myriad concerns of running a business? You’re not alone, writes small business legal expert, Shalini Nandan-Singh. In the dead of night, when the world is quiet, your mind can become a breeding ground for stress and anxiety over your business’s… Read more »
Whether it’s in a boardroom or on an unsolicited cold call, we all know what it’s like to be on the receiving end of a pushy sales pitch. While this ‘hard sell’ tactic has its time and place, it runs the risk of pushing your customers away – regardless of how great your product… Read more »
Nick Brogden, the founder of Earned Media, shares advice on why building an engaged online community can help turn your brand from a simple startup into a household name. Community building has always been one of the main factors determining a brand’s success. While the structure of a brand community has clearly evolved through the… Read more »
Establishing an online presence has evolved from being seen by some as a luxury to instead being used by many businesses as an essential tool in their day-to-day operations. If you’ve ever contemplated selling online but hesitated due to concerns about costs, it’s time to dispel those worries, writes Suzanne Mitchell, Australian market lead… Read more »
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