Artificial intelligence (AI) is revolutionising how businesses operate, allowing companies of all sizes to automate tasks, increase efficiency and grow revenue. When people think AI, they often associate that with ChatGPT but actually there are tons of great AI tools that can help with specific tasks, writes Nick Brogden. AI-powered tools are particularly useful… Read more »
For so long, the very thought of artificial intelligence (AI) conjured up images of science fiction films. But in 2023, AI jumped off the screen and into the mainstream, writes Suzanne Mitchell, Australia Market Lead for GoDaddy. The release of a flurry of generative AI technology like the viral ChatGPT rocketed AI into the… Read more »
Social media moves faster than Tom Cruise in a Mission Impossible movie … and not only is it fast, features are being added to each platform almost weekly, and there’s more platforms appearing every year, writes Nicole Jameson, digital strategist and Director of Dark Horse Agency. Exhausted and overwhelmed by it all? I get… Read more »
Aussies have lost a record $3.1 billion to financial scammers in 2022. However, the Australian Competition and Consumer Commission (ACCC) suggests the real figure is likely to be much higher with an estimated 30 per cent of scams going unreported. The findings come from the watchdog’s Targeting Scams report, which combines data from Scamwatch,… Read more »
Are you too scared to try influencer marketing for your business? Does your website need help attracting flies? Reboot 2023’s business experts have got you covered. As we approach the halfway point of Reboot 2023, it’s time to dig into the incredible insights shared by some of Australia’s leading business figures so far. Reboot 2023… Read more »
Marketing is undoubtedly one of the hardest parts of any side hustle. You may have an amazing and unique offering, but you need to get your name out there and start making some sales, writes Téa Angelos, founder and CEO of Smart Women Society. The best place to start is by asking yourself where… Read more »
Are you looking to hire a digital marketer for your business? If so, it’s critical to make sure you find the right person to fit your business. After all, they will be responsible for driving traffic and leads to your website and converting them into customers, writes Adam Stewart, founder of Digital Bond Marketing.… Read more »
The era of ‘retail everywhere’ is well and truly upon us, with nearly 90 per cent of Australian shoppers surveyed recently by Shopify indicating they plan to continue making purchases online, and close to 70 per cent set to continue shopping on social media, explains Shaun Broughton, Managing Director, APAC & Japan at Shopify.… Read more »
The best thing you can do for your business to succeed in 2023 is have a fast, mobile-ready website. With mobile browsing continuing to gain popularity, securing optimal website performance across all devices is crucial, writes Ricky Blacker, WordPress Evangelist, WP Engine. A slow website puts customer satisfaction and lead conversions at serious risk,… Read more »
Cyber security is a top business priority right now, so it may surprise you to realise that, despite the global publicity centred around big brand breaches, recent surveys reveal that 41 per cent of small business owners admit they aren’t prepared for a cyber attack, writes Kelly Johnson, Country Manager (Australia) at IT security… Read more »
Are you addicted to email? If you find the lure of a rapidly filling inbox too much to ignore, Dr Amantha Imber has four smart ways to break the habit and boost your productivity. Six minutes. This is the amount of time people can stay focused on a task before succumbing to the lure… Read more »
For many people, this time of year can bring about a lot of reflection. We start to ponder about the year that was and things we want to change for the year ahead (often with our careers being a particular focus). If your career is something that’s been on your mind, perhaps you’re ready… Read more »
From online selling to social growth: Reboot 2024 invites Aussie small businesses to learn from the best 
Keys to scale: Three tips to build a successful B2B retail business 
It’s been a slower summer for hospitality businesses, but there’s still time to turn the year around 
Leading with energy – Why your mood matters in business 
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