Content marketing continues to prove its resilience in the ever-shifting landscape of digital engagement. The art of crafting compelling narratives endures as a cornerstone for content creators. Our resident SEO authority Nick Brogden, the founder of Earned Media, shares his expertise on content marketing and imparts essential guidance for small and medium-sized businesses seeking to… Read more »
Ever notice how your feed is consistently dominated by Facebook or Instagram ads while Aunt Linda’s cat selfies and the 10-year school reunion are nowhere to be seen? asks Emily Rose Hills, founder of The Social Media Coach. That’s the power of paid social media in action. As businesses navigate the online world of… Read more »
As we hit the home stretch for 2023 (yes, really!), as founders it’s an ideal time to take stock. What’s working? What’s not? Are there any opportunities to ‘turn the dial up’ leading into 2024 asks Samantha Dybac, CEO and founder of The PR Hub. Now if you spend a lot of your professional life… Read more »
In the fast-paced world of digital, the payments landscape is continually evolving, driven by technological innovations and changing consumer preferences. In the last year, in particular, the payments landscape experienced several transitions, in response to turbulent economic markets, inflation and interest rate rises, Chris Dahl, co-CEO Pin Payments explains what you need to know.… Read more »
Small businesses that survived the turbulence of recent years – natural disasters, a pandemic and now rising interest rates and a potential recession – are likely to have concluded that ‘business as usual’ looks very different to what it used to, writes Helen Lea, Chief Employee Experience Officer, MYOB. Those feeling stressed, anxious and… Read more »
Small businesses need financial relief wherever they can get it, especially in the current economic climate. A fresh financial year brings a great opportunity to take stock of all your business expenses, revenue streams, and assets. In fact, there are some pretty helpful schemes and tax benefits out there for small businesses, and there’s no… Read more »
Kids born in the last twenty years probably aren’t too familiar with the idea of popping into the local corner store down the street. The shopfronts that were once the staple of every neighbourhood seem to be disappearing everywhere. Today, most local corner stores have shut up shop due to the soaring costs of running… Read more »
It’s a common question for small business owners – how much of your overall budget should you spend on your marketing? Founder of Shout PR, Elise Hendriksen, asked three members of the Entrepreneurs’ Organisation to share their wisdom … From tabloids to TikTok, how, when and where marketing finds us has changed. Marketers estimate… Read more »
According to the Australian Bureau of Statistics, the skills shortage shows no signs of easing, with almost one in three Australian businesses having to find alternate ways to fill staffing gaps. One solution is contingent workers such as temps, casuals and shift workers. Part-time shift workers are increasingly filling positions once held by permanent, full-time… Read more »
As the dust settles on the budget announcement, small business advocate and Kochie’s Business Builders TV host, David Koch, suggests the most important thing to come out of 2023 budget announcement is we won’t have an economic recession. Yes, the economy will slow, but it won’t go backwards, and I think that’s a good sign.… Read more »
The 2023 Budget is a mixed bag for small business, with some relief provided but more measures needed to support the nation’s army of 2.5 million business owners. The Australian Small Business and Family Enterprise Ombudsman, Bruce Billson, says the budget announcements will help many small businesses with contemporary challenges. “There is support for… Read more »
While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »
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